CREATING HOLISTIC ONLINE & OFFLINE SERVICE EXPERIENCE, DEVELOPING
E-COMMERCE EXPERIENCE STRATEGY, FACILITATING DIGITAL TRANSITION
CREATING HOLISTIC ONLINE &
OFFLINE SERVICE EXPERIENCE, DEVELOPING
E-COMMERCE EXPERIENCE STRATEGY,
FACILITATING DIGITAL TRANSITION
SERVICE OFFERINGS AND SOME OF OUR WORK
Service Research & Design
Integrating cross-channel products and services to create consistent and seamless experiences by deeply understanding of consumers,their behaviors and journeys.
Seeking sweet spots between business values and user experiences by mapping out business ecology and flow to meet customers’ needs under various scenarios.
INTERNET CREDIT SERVICE INNOVATION & DESIGN
HEALTH MANAGEMENT SERVICE DESIGN FOR PREGNANCY
E-COMMERCE EXPERIENCE RESEARCH & DESIGN
Through the analysis of target personas and customers’ entire journey of shopping experiences, we define, design and refine each and every touchpoint of online and offline, in order to enhance the overall e-commerce experiences for brands.
CHINA EASTERN AIRLINES
MOBILE SITE EXPERIENCE DESIGN FOR PAD
NTERCONTINENTAL HOTEL GROUP
REDEFINE HOTEL DIGITAL EXPERIENCE IN CHINA
TANG worked with industries like travel, hospitality, e-commerce, fashion, luxury, retail, real estate, medical & health, education, etc.
E-COMMERCE EXPERIENCE LOCALIZATION ...
Chinese consumers & e-commerce environment are so different. In China, KFC serves small hamburgers, yet soy milk and fried dough sticks are exclusive. Facing localization issues, how could international brands blend into local culture yet stick to brand essence and heritage?
WEST VS EAST: LOCAL E-COMMERCE OF ...
When a Western hotel group encounters eastern consumers, it cannot usually introduce good products, and their value to the Chinese market successfully, due to language and cultural differences, fails tow in the favor of Chinese consumers.
SERVICE EXPERIENCE SUMMIT (SX SUMMIT)
Service eXperience Summit, organized by TANG Consumer Experience, is the first international event focusing on business and service design by building up the platform for sharing the best practice of business innovation through service design.